Privacy policy

This privacy notice (“Privacy Notice”) governs the processing of personal data obtained by KICK AND RUSH NV and its affiliates (hereinafter referred to as “K&R”, “we”, “us”, “our”) when you use the Webshop Aisin (“Webshop”; https://www.aisinpromoshop.com/). K&R operates the Webshop as vendor for AISIN Europe S.A.

Av. de l'Industrie 19,
1420 Braine-l'Alleud
Belgium

Your privacy is of the utmost importance to us. We provide information below regarding collection and use of personal data when you interact with us. Such interaction happens when:

  • you visit the Webshop;
  • you create an account, register for our newsletter and/or buy something on the Webshop;
  • you communicate with us via phone, fax, chat or e-mail.
NOTE: If you would like information about how we process your personal data by using cookies and social network plug-ins, please refer to our Cookie Policy.

1. General information

  1. Your personal data is processed by KICK AND RUSH NV, Boulevard de l'Europe 123, 1300 Wavre, Belgium, Tel.: +32 02 648 50 50, registered at the RPR/RPM Walloon Brabant under number (VAT BE)0457.855.935 and its affiliates.
  2. Any term beginning with a capital letter is expressly defined in this Privacy Notice. Where possible in the context of the situation, words in the singular shall be interpreted as including the plural and vice versa.
  3. Where reference is made to certain laws or regulations, such reference shall also include any change, replacement or annulment of such laws or regulations, including any related executive decision.
  4. K&R reserves the right to modify, revise or amend this Privacy Notice at its discretion and at any time. Such modification, revision or amendment must be communicated via the Webshop. If you do not accept the changes, revisions or amendments, you can let us know by sending an e-mail to [email protected].
  5. Irrespective of your capacity under this Privacy Notice (Webshop visitor, registered user or buyer, or generally someone who communicates with us in relation to the Webshop), we will always process your personal data for the following purposes:
    • To be able to prepare and undertake corporate transactions such as mergers, acquisitions or demergers, for which we rely on our legitimate interest to engage in such transactions;
    • To comply with legal obligations;
    • To comply with any reasonable request from relevant officials or representatives of the police, judicial authorities, government agencies or governmental bodies, including relevant data protection authorities, for which we rely on our legal obligations;
    • To transfer your personal data at K&R's initiative to the police or judicial authorities as evidence or in the event of reasonable suspicion of an illegal act or offence on your part when you register or buy on, or generally use, the Webshop or any other means of communication with us, for which we rely on our legitimate interest to be able to defend our interests.

2. You visit our Webshop or contact us via phone, fax, chat or e-mail

  1. Each time you visit our Webshop, we collect technical information related to the device you are using, such as your IP address, browser type, geographical location and operating system. Information about your browsing behaviour, such as the length of your visit, the links you click on, the pages you visit and how often you visit a page is also collected.
  2. When you complete a contact form on the Webshop or contact us via e-mail or telephone, we collect:
    • the basic identity information you provide to us, such as name, e-mail address, postal address, telephone number, and – if you are a professional customer – the company you work for and your position;
    • the content of your communications and the technical information of your communications (the person with whom we communicate on our side, the date and time, etc.);
    • any other personal data you choose to provide to us.
  3. All personal data listed above we receive directly from you. We may receive additional information about your preferences and browsing behaviour from partners such as Google. If you require more information about the personal data that these parties process about you and make available to third parties, we invite you to consult their respective privacy policies: Privacy Policy – Privacy & Terms – Google.
  4. K&R processes your personal data when you communicate with us via our Webshop or when you call or send an e-mail to:
    • respond to your questions, queries or other communications;
    • provide you with information about our products, services and activities;
    • keep our Webshop, company, employees, assets and information safe;
    • make statistical analyses on the use of our communication channels;
    • Improve our products, services or business processes or develop new products or services.

3. You register or buy something on the Webshop

Next to any interactions we may have with you as a consequence of your use of our Webshop or communication via e-mail or phone, we also receive from you directly or from the company you work for, whenever you register on the Webshop or buy something:

  • Your basic identity information such as name, e-mail address, postal address, telephone number and – if you are a professional customer – company you work for and your position;
  • the content of your communications, and the technical information of your communications themselves (the person with whom we communicate on our side, the date and time, etc.);
  • information, payment and invoice data related to your order;
  • your preferences regarding the receipt of our e-mail communications, such as newsletters, promotions, advertisements, etc., if you have chosen to receive these communication and data related to your interactions with, and behaviour on, our Webshop.

K&R processes your personal data in order to:

  • create an account on the Webshop so that you can create a wishlist, manage your account and preferences and order products via the Webshop;
  • process your order, send the order to you and handle invoicing and quality management;
  • engage in normal customer relationship management;
  • engage in normal internal and external management reporting activities;
  • send you, and allow our partner AISIN Europe S.A to send you, general or personalized marketing materials via email, such as newsletters, promotions, advertisements, etc., if you have chosen to receive these communications.

For the first three purposes we process your personal data because it is necessary to come to an agreement with you and perform said agreement. If you represent a company, we rely on our legitimate interest to process the contact details of the people who represent our customers. For the other two purposes the processing is based on our legitimate interest to engage in normal business and customer follow-up and to engage in reporting towards our external partner AISIN Europe S.A. (see preamble).

When we collect your e-mail address and Webshop interaction and behavioural information with the intent of sending you commercial communications such as newsletters, promotions and advertisements of our products and services and those of our partner AISIN Europe S.A., we will ask your specific consent to send you such communications. You can withdraw your consent at any time. For our existing customers whom we wish to send such communications about similar products and services, we rely on our legitimate interest to communicate commercially with you.

4. Recipients of the personal data

  1. We will share your personal data with AISIN Europe S.A. for the purposes described above. Your personal data will specifically be used for marketing purposes, as set forth in AISIN Europe S.A. privacy notice.
  2. We will also share it with governmental authorities to the extent necessary for the purposes listed in section 1.5.
  3. If you agree to our use of cookies and similar technologies as described in the cookie policy, your personal data are also processed by third parties such as Google.
  4. In some situations, we rely on carefully selected third parties to receive your data, such as financial institutions and IT service providers.
  5. Your personal data will not be transferred to countries outside the European Economic Area, unless K&R has concluded the necessary contractual arrangements on the basis of the European Commission’s standard contractual clauses.

5. Quality assurances

  1. K&R will only process those personal data which are necessary for the purposes listed in Privacy Notice.
  2. Your personal data will only be processed for the time necessary to achieve the purposes listed herein. More specifically:
    • Personal data of visitors of the Webshop, which do not relate to specific questions, queries or similar communications, are kept for three years.
    • Personal data of anyone who has asked a question, query or sent a similar communication to us, irrespective of the communication channel, will be kept for a maximum of three years after such communication has been sent.
    • Personal data of customers or customer contact persons, i.e. persons who have bought something, will be kept for as long as the customer remains a customer and until seven years after the customer relationship has ended.
    • Personal data collected on the basis of consent, e.g. when we ask you whether you want to receive our newsletters, promotions or advertisements via e-mail or similar electronic channels, are retained until such time when you withdraw your consent.
  3. You understand that making our marketing materials more relevant to you is an essential aspect of our marketing efforts. This means that K&R establishes a profile for you based on the relevant characteristics set out in 3 and then uses this profile to provide you with communications, promotions, offers, newsletters and other advertisements about products and services that may be of interest to you.
  4. K&R will take appropriate technical and organisational measures to protect your personal data against unauthorised access or theft and against accidental loss, alteration or destruction. Only K&R staff or its third-party processors who need to know your confidential data will have access to it and will be subject to strict confidentiality obligations. However, you understand that safety and security are only best-efforts obligations that can never be guaranteed.

6. Your rights

  1. You have the right to request access to all personal data processed by K&R concerning you. K&R reserves the right to charge administrative fees for several subsequent access requests that are clearly submitted in order to harm or prejudice K&R.
  2. You have the right to request the rectification, free of charge, of any personal data concerning you that are inaccurate.
  3. You have the right to withdraw your earlier given consent for the processing of your personal data.
  4. You have the right to request the deletion of personal data concerning you if they are no longer necessary for the purposes set out above or if you withdraw your consent to their processing. However, you should keep in mind that K&R will assess your deletion request against:
    • the overriding interests of K&R or any other third party;
    • any legal or regulatory obligations or judicial or administrative orders that may conflict with such deletion.
  5. You have the right to object to the processing of personal data if you can prove that there are serious and well-founded reasons linked to particular circumstances warranting such objection. However, if the processing operation envisaged is a direct marketing operation, you have the right to object to such processing free of charge and without justification.
  6. You have the right to receive from us a machine-readable copy of the personal data initially provided to us in digital format on the basis of your consent or to conclude or perform our agreement with you.
  7. If you wish to submit a request to exercise one or more of the rights listed above, you may send an e-mail to [email protected]. This request must clearly indicate which right you wish to exercise and be accompanied by proof of identity.
  8. If you have any complaints about K&R's processing of your personal data, you can always contact K&R. If you are still not satisfied with K&R's response, you are free to lodge a complaint with the competent data protection authority, namely your local data protection authority or the Belgian Data Protection Authority.